General News of Mon, 10 Sep 201813
We sell 60,000 loaves of bread daily – A1 CEO
The CEO of popular bread brand A1 Godfred Obeng Boateng has disclosed that the company sells over 60,000 loaves of bread in Kumasi and Accra on daily basis.
He said sales in Kumasi, where the business started, is mainly done at the Kejetia market and its surroundings.
“I sell 30,000 pieces a day in Kejetia, and Accra too we do about 30,000,” he told Francis Abban on Time with the CEOs segment of the Morning Starr Monday. A loaf of A1 bread sells at GHC5.
He however revealed that the company was out of business three weeks after it had started because they were thrown out of the garage, where they had rented to begin operations.
“I was thrown out of business after 3 weeks after I had borrowed money from my mother to start the business. I borrowed GHC1400 from her as seed capital. Apparently my friend who rented his uncle’s garage to me kept the money instead of giving it to his aunt so they came to throw us out,” Mr. Obeng Boateng revealed.
He said the company which has about 200 core staff and over one thousands sales personnel is seeking to provide sales vans for its employees in order to keep them safe as they sell by the roadside.
He noted there are plans to venture into other cities in the country despite the attack on them by local bakers in Cape Coast in the Central region. Bread sellers in Cape Coast chased A1 vendors from doing business over fears they will take over the market.
A1 bread became popular across the country after the CEO, who is a university graduate, was trolled on social media by famous actor John Dumelo for selling on the street in 2017.