Investment management firm NIMED Capital Limited took its brand awareness campaign beyond boardrooms and onto the streets of Accra on Friday, June 26, 2026, with a colourful float that drew attention and new sign-ups along its route through East Legon.
General Manager Belevoma E. Quanson, speaking to GhanaWeb as the float was underway, said the reception from the public had been overwhelmingly positive.
"The journey has been amazing so far. It's interesting how people have been very welcoming. People have been nice, people have been giving us their listening ear and my team are enjoying what they are doing," she said.
The float began at the forecourt of NIMED Capital's East Legon office and made its way through to the University of Professional Studies Accra (UPSA) area, with the team engaging members of the public along the route.
Quanson used the opportunity to highlight the firm's product range, noting that NIMED Capital caters to both individuals and institutions.
She pointed to the NIMED Fixed Income Fund Tier One, designed specifically for emergencies and short-term investment needs, as an entry point accessible to virtually anyone.
"With as little as GH¢20, individuals can open an account with us. For institutions, with as little as GH¢5,000, you can also sign up on our NIMED Fixed Income Fund Tier Two," she said.
The General Manager revealed that the company had set an ambitious target for the day's outing.
"Our target today is to ensure that we get 500 new clients for NIMED Capital and so far we are on it. I'll tell you the number when we are done," she said confidently.
Watch the video below:
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