Barclays is to launch a new flexible current account, Prestige Plus, aimed specifically at its Prestige members. The Prestige Plus Account is being introduced by Barclays following extensive market research that was recently undertaken. The product has been designed to meet the needs of the personal high net worth customers who appreciate the value of a flexible current account that offers unique value-added features.
According to Mr. Kobina Quansah, Managing Director of Barclays Bank of Ghana Limited, "The Prestige Plus Account will serve as the new entry - level current account for the Prestige offering, and would be obtainable upon application, subject to approval".
The Prestige Plus Account will allow customers all the extensive benefits of Prestige Membership. Customers who qualify for a Prestige Plus Account will still be offered all the features with added flexibility of a standard Bank and Current Account such as a cheque book and ATM card. In addition, they will benefit from interest on credit balances, be eligible for a free overdraft buffer zone and discounted Barclayloan interest rates.
Customers will also benefit from a simplified application process in order to open the Prestige Plus Account, obtain ATM card (s) and register the new account for telephone banking.
Prestige Plus allows Barclays the opportunity to incorporate a value - added product into the Prestige Banking offering mix. Barclays is one of the world's leading international banks and Prestige banking was developed to provide customers with first class service from this world class bank; through Prestige Centres.
