Library Photo:GHALCA executives
The Vice President of the Ghana League Clubs Association, Mr. Isaac Koomson, has pleaded with local clubs in the country to package their clubs and make it attractive to the corporate world.
Mr. Isaac Koomson called on the domestic clubs to make branding and packaging one of their fundamental pillars in the administration of clubs in Ghana. The Ghana Vice president believes if the right structures are laid in place, the clubs will not have to struggle for corporate partners.
According to Mr. Isaac, “the clubs are to make themselves look attractive by running the club in a professional way. I mean they should do their things right, get the proper administration, the proper marketing strategies on board, these things will make your club attractive to supporters and to corporate Ghana.
“When the clubs get the sponsors it comes with double effect because another sponsor sponsoring the league will also get the mileage as well. If all the clubs in Ghana are running their clubs professionally, doing proper marketing, the the organizers of the league will have very little work to do.
The organizers of the league will then concentrate on how to synchronize or coordinate the activities of the clubs and make it lucrative”.
