Accra and Tema will be set alive on Monday when about 100 cyclists take up the 2017 Cowbell Cycling Challenge.
A total of GHc 20,000 in cash prizes and products are up for grabs for the cyclists who will be taking part in this challenge as they compete for accolades.
Brands Manager of Cowbell, Mr Joseph Ashong, revealed that the competition which is an individual race open to all cyclists in the country, has been put together in collabaration with the Greater Accra Cycling Association and Decathlon Ghana Limited.
“Over the years, we have given back to society in numerous ways as a brand, but our support to cycling has made a very big impact,” Mr Ashong said at the launch of the competition in Accra. The overall winner of the competition will take home GH? 2000, Cowbell products, a mountain bike from Decathlon as well as jerseys, a glittering trophy and a medal. The second and third place riders will receive GH? 1000 and GH? 500 respectively in addition to Cowbell Products and Decathlon vouchers.
“There will be consolation prizes for the top 15 cyclists as well as 10 officials of the Greater Accra Cycling Association.” He said.
According Mr Ashong, the competition will start at 9am at the Black Stars Square (Independence Square) go through some principal streets of Accra, through Teshie to Tema and then Back to Accra before finally ending the 84 kilometres race at the Junction Mall at Nungua.
Jeffrey Manzan Owusu, The Greater Accra Director of Sports, was full of praise for Cowbell for their unflinching support to cycling which has spanned over a period of ten years.
“We all know the challenges government has faced with respect to funding some of these sports, so I am always glad to see Cowbell always at the forefront when it comes to keeping professional cycling alive.”
“However, we still need them especially at the grassroots level where equipment such as bicycles are needed to groom the next generation of national cyclists”.