SINGAPORE-- On March 7th & 8th the Institute of Advertising in Singapore will kick off an innovative, recession-fighting rally. The 2-day event, dubbed ``Recession -- A Time of Opportunity,'' is co-sponsored by the Economist, BusinessWeek and Turner Broadcasting.
A similar event is scheduled for early June in Accra, capital of the West African country of Ghana. The keynote speaker at both events is Dr. Wayne Eisenhart, Ph.D. a widely acclaimed expert on helping businesses not only survive but prosper in difficult economic times. His program is supported by a 20-year study that proves increased advertising spending in a recession helps businesses gain market share once the economy recovers.
These events are designed to provide the necessary education, tools and motivation to help local business, government, advertising and media leaders pull their countries out of the current economic slump. Dr. Eisenhart is the founder of the Entrepreneurial Group with headquarters in Santa Rosa, CA. For more information, contact The Institute of Advertising, Singapore, or Expo Promotions in Accra, Ghana.
Background on Dr. Eisenhart is available at www.entrepreneurialdevelopment.com.
SINGAPORE-- On March 7th & 8th the Institute of Advertising in Singapore will kick off an innovative, recession-fighting rally. The 2-day event, dubbed ``Recession -- A Time of Opportunity,'' is co-sponsored by the Economist, BusinessWeek and Turner Broadcasting.
A similar event is scheduled for early June in Accra, capital of the West African country of Ghana. The keynote speaker at both events is Dr. Wayne Eisenhart, Ph.D. a widely acclaimed expert on helping businesses not only survive but prosper in difficult economic times. His program is supported by a 20-year study that proves increased advertising spending in a recession helps businesses gain market share once the economy recovers.
These events are designed to provide the necessary education, tools and motivation to help local business, government, advertising and media leaders pull their countries out of the current economic slump. Dr. Eisenhart is the founder of the Entrepreneurial Group with headquarters in Santa Rosa, CA. For more information, contact The Institute of Advertising, Singapore, or Expo Promotions in Accra, Ghana.
Background on Dr. Eisenhart is available at www.entrepreneurialdevelopment.com.
