LOC and Village Communications strike deal

Accra, Sept. 7, GNA -- The Local Organising Committee of the CAN 2008 has concluded arrangements with Village Communications, a multi- media production house to broadcast the global launch of Ghana's CAN 2008, scheduled for Friday, September 8.

The arrangements between the two organisations is to enable over million viewers watch the September 8, event live on the internet through the country's specific television channels.

Mr Magnus Rex Danquah, Chief Operating Officer of the LOC in a message intimated that the global launching of the tournament will be capable of adding value and setting market value to a number of planned activities with high sponsorship potential.

The agreement will enable Village Communications in connection with Africast to broadcast the global launch to viewers in United States and to the over 30 African Television Stations.

Mr Danquah said the agreement will also be a testing ground for branding the CAN 2008 Ghana Tournament and indirectly positioning the entire nation as the most preferred sports tourism destination even before the tournament.

=93For the LOC, this is a dress rehearsal for the kind of opening ceremony we plan to dazzle the world with, especially since the tournament will come in the wake of other national events such as the Golden Jubilee Independence Anniversary celebrations next year. Mr Richard Prempeh, Chief Executive Officer of Village Communications said the event will be beamed live on individual television screens of the large African communities in some parts of the US and other African countries.

He said this is being made possible by their partnership with Africast which has the exclusive rights to live television broadcast from over 30 African television covering more than 25 African countries. 07 Sept. 06