It’s unfair to compare prices of imported cars to brand new Kantanka vehicles - Kwadwo Safo

Nana Kwadwo Safo, son of Apostle Kwadwo Safo Kantanka, shed light on his passion for automobiles and the unique details behind the "Kantanka" brand.

Appearing as a guest on the Konnected Minds podcast, Kwadwo Safo, a young automobile expert, revealed the symbolic meanings behind the brand and discussed the public's perception of Kantanka vehicles, particularly regarding pricing.

He explained that just like popular automobile names such as Mercedes, Toyota, and Benz, the Kantanka brand holds significant meaning. "The name Kantanka is more than just a brand. If you look at our star logo, it shines with a black background, symbolizing the Kantanka star coming from the Black Star of Africa," he stated.

He further elaborated on the symbolic meanings of Kantanka's models. "The name Kantanka is an appellation of the Safo name, meaning 'warrior,' or 'Okufuor.' The 'Omama' model stands for a patriot, a true citizen. 'K71' represents the year my father began this journey, and 'Onantefuor' refers to our 4x4 model, similar to the '4Runner,'" Kwadwo explained.

Addressing the perception that Kantanka cars are expensive, Kwadwo Safo revealed that Ghanaians tend to compare Kantanka vehicles to used cars rather than new ones, which skews the price comparison.

"The mistake people make is comparing used imported vehicles to a brand new Kantanka car. They don't know the brand new price of a Toyota Vitz, but they compare it to the price of a used Vitz," he said.

Kwadwo Safo also touched on the public's demand for cheaper cars, stating that some Ghanaians want Kantanka to sell cars for as low as 5,000 cedis, which he views as unrealistic. "People talk about affordability, but they mean cars priced at 5,000 or 2,000 cedis. If Kantanka cars are priced that low, Ghanaians should be worried about safety, comfort, and production quality, he added.

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