Marcel Desailly has teamed up with Carlsberg in their new campaign to ensure UEFA EURO 2016™ becomes a tournament for the people.
The legendary former France defender and winner of UEFA EURO 2000™ drew inspiration from his country’s rich history to help turn it into the Republic of Football this summer.
Desailly has taken the lead role in ‘La Revolution’ as Carlsberg makes certain that more fans than ever before get the chance to watch their favourite stars in action. And with thousands from across the continent converging on France this summer the aim is to make UEFA EURO 2016 an event for the masses.
Official Beer of the UEFA EURO 2016, Carlsberg, will be giving away more tickets than ever before, and to celebrate they have produced a stunning film heralding the unity and solidarity of the true football supporter.
If Carlsberg did revolutions, this would be it, as hero Desailly swipes tickets from under the noses of French aristocrats and shares them with his fellow fans.
The film is a tongue-in-cheek nod to the French Revolution at the end of the 18th Century but this time it is the football supporters who are claiming UEFA EURO 2016 as their own with a football twist on the famous French motto, ‘Liberté, Egalité, Footballité!’
In true Carlsberg style, the action includes some hidden references to European football including a predicting octopus pointing towards underdogs Iceland going all the way at UEFA EURO 2016 and Romanian fans having bleached blonde hair in homage to the 1998 squad.
So what do you think of the ad? How excited does it get you for the EUROs?
