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When a game gets very popular, it tends to spread quickly across many different continents. iGaming has seen such a great success, and it's growing rapidly in Africa nowadays. The number of people that are willing to play and bet on events or matches is tremendous, take a look below at why the market is becoming huge there when it comes to iGaming.
What Is iGaming?
It's also known as online gaming, but it has a different twist to it, you can start wagering money or other forms of value on gaming tournaments, matches, and other events. It's all done through the internet so if you're into gambling and want to play, the developers at kiss918 have provided ways where you can definitely make some money out of it. The best part about it is that you can do it from the comfort of your own home, no more trying to get into crowded casinos to place some bets. There are so many different types of games for it, but the largest share of the market is made up of casino games and sports betting.
Politics had a role
The UK was considered one of the biggest markets in the iGaming industry, but believe it or not, sadly, that all changed due to the arising issues with Brexit . It has affected the industry in a negative way, that's why recently Africa has gained even more exposure and popularity. When it comes to mobile gaming, mobile payments, and a real mobile multi-channel experience, it's no wonder why the market there is growing rapidly.
The demographics helped
One of the important reasons why the industry is flourishing in Africa is because two-thirds of the continent's population is reportedly aged 24 years old and under. That fact alone is quite strong to make the industry conquer and spread there. The younger players/audiences love smartphones or other smart devices, so this significantly helps the industry reach out and offer its wide range of different mobile games to an increasingly younger audience.
The economy is growing
Another important reason as to why the industry's brands are turning their attention to Africa so easily and quickly is because its nations are growing in economic power and regulators are brave enough to keep a leash on the industry. Africa is not afraid to tackle the idea of iGaming jurisdiction head-on, taking on different global best practices and evolving them to work best for African consumers. So there shouldn't be any legislation or law problems when it comes to this.
The opportunities are limitless
The industry has its eyes on this region because, according to the Newzoo global games market report, Africa and the Middle East experienced the highest growth in mobile gaming since 2016. The continents achieved 26.2% of yearly growth and demand for gaming titles are increasing every day. So it's really attractive to a lot of the industry's investors.
The future of the industry
Nothing is ever certain, but it seems that the future is bright for the iGaming industry in Africa. The constant growth and exposure will continue to attract more people, thus making more profits and booming with high success.
