Building your beauty business using PR - Faith Senam

Whether you are a beauty expert, a makeup artist, own a skincare line, run a spa or salon, your job is to make people look and feel good. While at it, you need to put in place measures that will improve your services and build your business. Define what you do by exploring the importance of looking and feeling beautiful. Develop a Public Relations campaign that will drive your business strategy and move your brand to the next level. The following PR tips will be useful in attaining such feat.

Create your unique story

Public Relations is about telling a story. A story that is compelling and interesting and that people can identify with. Once you have clearly defined what you do, you need to create a story that presents all that in a simple, catchy and attractive manner. A story that clearly states how different and unique your product or service is. It should be accompanied with good and captivating visuals. For instance in recent times the “before” and “after” photos are the best tools use to demonstrate what you do and how well you do it to get the best results.

Identify the right media channel

Mostly for startups or when launching a beauty related PR campaign, it is advisable to start with your very few media. Firstly, identify which media outlets show contents targeted at your market. Begin to tell your story using various forms such as pitching press releases, speaking engagements, interview opportunities etc. Branch out to more media at a considerable pace that you can handle and then start to target more publications such magazines and international platforms as you continue to expand and build your brand. It increases visibility for your brand and strengthens your reputation as an expert in your field.

Utilize your media coverage on social media

As you begin to land print coverage in newspapers and magazines and on online portals, utilize them on social media. Generate media and public interest on these coverage by developing a Social Media Strategy that will engage your fans and followers. Maximize your efforts by creating consistent content on your social media and blogs. Post, share and engage all brand collaborations you make with influencers, customers and clients.

Review and build your services

Many a times businesses tend to forget that as media coverage expand, calls for their product and services are most likely to shoot up. It is important to put in the requisite resources to make up for the demand. Review your support systems to make way for expansion which will cater for all the calls. For instance put in place mechanisms such as increase your production, your sales points to be easily accessible by both existing and potential customers.

Capitalize results of media coverage

Ideally, you should launch a PR campaign that will offer steady growth so you are able to process all calls andrequests that comes with using PR to build your beauty business. Understand that public relations effort is a gradual, on-going and cumulative process hence the need to make a commitment to stick with it in order to obtain maximum brand growth.

Hiring a Public Relations Agency to drive and manage your communication needs is the best for your beauty business. However, the above mentioned points could be helpful to launch your own PR campaign if you can’t afford one now.

The writer is the founder of E’April Public Relations, a boutique PR firm. Senam is a fashion public relations specialist with interest in fashion, beauty and lifestyle. She can be reached on +233272686959, faithsenam@gmail.com, @senamapril on Instagram and @faithsenam on Twitter.