‘Entrepreneurs must take crucial decisions’

Brian Tracy, Chairman and CEO of Brian Tracy International, has challenged entrepreneurs to develop the attitude of taking critical decisions including flushing out incompetent staff and management, if they wish to succeed in business.

He said entrepreneurs should be creative at developing unique products and services and focus on specific aspects of their businesses to enable them attract more customers and generate revenue for their organizations.

The author and business consultant also urged entrepreneurs to reflect on their performance, identify constraints which hinder their competiveness and explore possible avenues to improve on their brands.

Brian Tracy was making a presentation on the subject, “Achieving Personal, Business and Entrepreneurial Success” at the 9th edition of the MTN Business World Executive meeting in Accra. He indicated that entrepreneurs needed to develop their thinking ability and take quick decisions when new ideas emerge because the “ability to think was linked to the successes that one would achieve.”

He said business owners should not be enthused about engaging in a variety of ventures which may not yield positive results but they should rather concentrate on particular activities in which they had the expertise to operate efficiently.

Touching on how to achieve individual success, he advised individuals to develop the habit of planning and setting specific goals for themselves and monitor progress on what had been achieved and make amends where necessary. He mentioned that individuals should be courageous and be willing to take action even when there was no guarantee for success.

“Courage is the mark of a leader. There is no security in life, only opportunities. Therefore you must resolve to act as if it were impossible to fail,” Brian Tracy said.

The public speaker, with over 30 years’ experience in the business community, highlighted the need to develop a sense of urgency in the approach to work as an important factor in the quest to be successful in any venture.

Erick Nsarkoh, General Manager of MTN Business Solutions, stated that the forum, organised quarterly, was to bring together resource persons to inspire entrepreneurs to network and share ideas on how to sustain their businesses.