Haiflow SAL, a leading player in Ghana's building materials distribution sector, has reaffirmed its commitment to playing a pivotal role in the country’s building and interior décor industry.
Operating in Ghana for 15 years, Haiflow has consistently focused on innovation, technology, and good design to meet the evolving demands of Ghanaian homes.
Speaking to GhanaWeb Business on the sidelines of its 15th Anniversary in Accra on November 20, 2025, Chief Executive Karim Ghazale highlighted the growing demand for European home products.
He explained that this demand prompted Haiflow to position itself as an innovator in the market, introducing authentic international brands to Ghana.
"I came to Ghana back in 2009, and I was amazed by the country, the people, and the environment. We saw many opportunities to expand our overseas business into the Ghanaian market. There was a clear need for higher-quality products, such as those from Germany, Italy, Spain, and France, and we bring a wide variety of these to integrate into the core aspects of Ghanaian households," he stated.
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Ghazale noted that Haiflow’s offerings go beyond tiles, extending to sanitary ware, taps, and other home fixtures.
He emphasised the importance of keeping the market updated with the latest trends.
"Over the last 15 years, we've evolved to introduce new products as quickly as possible. Today, if you look around various projects across Ghana, we are a significant part of those developments that have incorporated such products. We've always been innovators, and our goal has consistently been to bring new products to the market swiftly," he said.
Sales and Marketing Director Tarik Ghazale highlighted Haiflow’s strong connection with the Ghanaian community and its commitment to remaining a key player in the country’s construction and design industry for decades to come.
He explained that the company’s focus on innovation and long-term engagement reflects its mission to deliver world-class home solutions to Ghana while supporting the growth of the local design and construction sector.
"We've been here for 15 years, and we hope to remain for another 30 or 40 years. In terms of our impact, we work with the majority of developers, designers, and architectural firms across Ghana. As Sales and Marketing Director of Haiflow, I believe we've made a huge impact by showcasing new designs from around the world. By partnering with global brands, we bring fresh designs into the Ghanaian market," he added.
Haiflow is a distributor of high-quality sanitary ware, ceramic tiles, bathroom accessories, shower enclosures, bathroom cabinetry, and Jacuzzis. The company serves not only the Ghanaian market but also the wider African continent.
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