Kumasi streets paved with Fidelity ‘Go for Gold’

Kumasi, 13th September 2010. The Head of Sales and Product Development at Fidelity Bank, Joseph Okyere Opoku has called on Ghanaians to adopt a savings culture. This, he says will help Ghana to achieve its Millennium Development goals and improve the quality of life of the people. He emphasized that men and women in the country will be better off if they are able to put money away for their children’s education, their projects including homes and businesses as well as for retirement. ‘Fidelity Bank wants Ghanaians to think about their future, that is why we have launched this promotion.’

He made these comments at the ‘Go for Gold’ Train currently touring Kumasi where Fidelity Bank offered Ghanaians the opportunity to win a 24 carat, 1 kg bar of gold and other exciting prices including iPods, BlackBerry phones, Home Theatres, jewelry sets and trips to destinations in Africa.

The ‘Go for Gold’ Promotion was launched officially in Accra with the aim of encouraging a savings culture in Ghanaians and offering them an exciting prize to reward their success in savings.

The ‘Go for Gold’ Train was in Accra and Tema last week and is now in Kumasi with the Fidelity Sales Ambassadors poised to respond to questions about the promotion and the bank as well as to enlighten customers on the account opening process.

Being a wholly Ghanaian Bank, Fidelity is uniquely positioned to understand the needs of the Ghanaian customer and the ‘Go for Gold’ train is for all Ghanaians not only Accra residents.

The Promotion lasts six months from August 2010 to March 2011 and customers need to open an account with Fidelity Bank and maintain a balance of GHC 300 or multiples of it in order to qualify for the monthly and grand draws. Existing customers need to maintain a balance of 300 or multiples of it to qualify.

To open accounts with the bank, customers can go to any of Fidelity Bank’s 19 branches nationwide and follow the quick and stress-free account-opening process that enables them to win the unique grand prize on offer.