Michael Abbiw speaking at the launch
With the aim of bringing together sales, marketing, and business development leaders and professionals under one roof to discuss challenges and opportunities within Ghana's sales environment, the National Sales Leaders Conference (NSLC) has been launched at an event in Accra on Thursday, June 20, 2024.
Scheduled for its maiden edition on August 14 and 15, 2024, at the Accra International Conference Centre, the NSLC will provide a platform for professionals to learn and network with the best and brightest experts in the sales industry. It will also gather revenue leaders from across Ghana to learn new, innovative, creative, and optimized techniques for driving the growth of revenue, marketing, and sales.
Speaking at the launch, Clarus Kwofie, the General Manager of Coreevents Solutions, urged professionals across the country to seize the opportunity and make the most of what the platform has to offer in shaping the country's sales landscape.
"Today marks the beginning of an exciting journey where great minds from the sales industry will gather to explore, learn, collaborate, and discover the newest trends, techniques, and insights affecting the landscape of sales leadership," he said.
"The launch of this conference is a major step towards excellence in sales leadership. As we embark on this journey, let us embrace the spirit of collaboration, innovation, and continuous improvement. Let us all challenge ourselves to think differently. Although we may all come from different sales backgrounds, you will agree with me that we are all working towards a common goal. I am confident that by coming together and sharing our knowledge and experiences, we will enhance our leadership capabilities and drive positive change within our organizations and the sales industry at large," he stated.
The Chief Executive Officer of MGA Consulting Limited, sponsors of the maiden NSLC, highlighted some opportunities that the two-day event will offer professionals and organizations while urging their participation.
"Our aim with the NSLC is not merely to organize an annual event but to establish a vibrant community where sales professionals can continually learn, network, and evolve. We envision a platform where ideas are exchanged freely, where best practices are shared openly, and where every participant, regardless of their background or experience, feels inspired to push the boundaries of what is possible in sales leadership.
Furthermore, our long-term goal extends beyond individual career advancement. We envision Ghana as a hub for sales expertise and leadership within Africa, a beacon of innovation and excellence that attracts talent and investment from across the continent and beyond. By nurturing a culture of continuous learning and collaboration through the NSLC, we aim to position Ghana as a center of excellence in sales, contributing to economic growth and professional development on a broader scale.
In pursuit of this vision, the NSLC is committed to supporting sales leaders at every stage of their careers, from emerging talents eager to make their mark to seasoned executives looking to refine their strategies. Through curated sessions, interactive workshops, and thought-provoking discussions, we aim to equip participants with the tools, insights, and connections needed to thrive in an ever-evolving sales landscape," he stated.
Exploring the theme for the maiden edition of the NSLC, "Sales Unleashed: The Role of Sales in Sustained Organizational Revenue Growth and Economic Development," Kwabena Agyekum, the Chief Executive Officer and Registrar at the Chartered Institute of Marketing Ghana, said it highlights the critical link between sales and economic development.
"Organizations that thrive contribute to the broader economy through job creation, investments, and innovation. Effective sales strategies drive revenue growth, fueling expansion and economic stability. In this way, every successful sale is not just a win for the company but a step forward for the entire economy," he stated.
Other speakers, including Isaac Gwumah, the Executive Officer of the Bureau of Marketing Social Research, and Jane Kitome, the General Manager Distribution of Allianz Life Insurance, explored the benefits of the conference.
These include providing a platform for integrating research and practical strategies for learning, growth, and advancement of the sales industry, as well as equipping professionals with the right skills to steer organizations toward sustained profitability and market leadership.
Activities for the maiden NSLC will include seminars, workshops, panel discussions, keynote addresses, and an exhibition.
