Make proper use of social media - Youth advised

Chief Executive Officer of Dusk Capital Limited, Bernard Osei Tutu has called on young entrepreneurs to take advantage of social media to advertise their businesses since it has come to stay.

He made this call at the season 2 of Biz Trends TV Show which airs on GHONE TV every Friday @ 5:30pm dubbed "Link up" edition.

The show featured him and an expert in Small Scale and Medium Enterprise, Jeffrey Kwabena Yeaboah who deals in the recycling of used car tyres.

The Dusk Capital CEO, Osei Tutu emphasized the need for burgeoning entrepreneurs to integrate social media marketing into all their activities.

"As a business person, you can't do away without advertising. However, the traditional way of doing it is very expensive and as an SME, its very crucial to make very good use of social media to advertise your business. It's very affordable, and can reach wide audience" He said.

He commended Jeffrey, a student and entrepreneur of the University of Ghana for striking a balance between his work and school.

Osei Tutu equally advised him to take into consideration, potential competitors, pricing of his product, branding and strategic ways of marketing his products to stay afloat the business.

The host of Biz Trends, Enyonam McWonder was commended by the duo for creating a unique platform that connects SMEs with business giants to have a conversation.