Stillwater Equity Partners Limited, a Pan-African Private Equity and Investment firm in Ghana, on July 27th, 2015 began a marketing campaign to consolidate its identity elements as it braces to scale up its operations and appeal to a wider stakeholder group.
At a media briefing, Mr. Michael Kwame Ayirebi, Chief Executive of the company which invests in start-up businesses in frontier markets, mentioned that the exercise is not superficial but reflects the company’s new vision and determination to invest in more startups in the sub region.
He berated the lack of interest from banks and other mainstream financial service companies in the activities of start-up businesses in Ghana. While the risks are high, start-up businesses can be rewarding if the right methodologies are developed to nurture and grow them, the young leader said.
He added that that SEPL has a proven methodology that has seen it steer many start up firms into fledging businesses giving Stillwater the confidence that it can do things on a larger scale.
He mentioned some ongoing projects of investee companies of Stillwater as including Africa's largest audio-visual studio at Adentan, the first island resort in the Ghana at Akosombo, a 40 acre fish farm also at Akosombo and 200 affordable housing units at Oyibi.
He further said that the world needed to know that such potentials continue to remain abundant in frontier markets such as Ghana, and challenged other financial institutions to consider investing into start up firms as part of their broad strategy.
The new identity, was developed by Droplets Africa Limited, a full service marketing and communication firm, wholly owned by Stillwater. Also at the briefing was the Managing Partner in charge of Droplets Africa, Mr. Kelvin Asamoah, who also said that as this is the first time Stillwater was overhauling its logo, the creative challenge was for the team to create a visual identity that is iconic, and unambiguous and will also speak to the next chapter in the company’s growth. The new logo he said adequately reflects that.
