Game Park launches 'Play, Win, Drive' campaign

Game Park Lottery has officially launched its “Play, Win, Drive” campaign, giving customers the opportunity to win a brand-new 2026 Toyota Hilux while reaffirming its commitment to responsible gaming, innovation, and transparency.

The promotion, which runs from June 5 to August 31, 2026, allows customers who play Pick 1 and Pick 4 to accumulate entries for a live televised draw, where the winner of the grand prize will be selected.

Speaking at the launch in Accra on Wednesday, July 22, 2026, Executive Director of Game Park Lottery, Bibi Bright, said the campaign forms part of the company’s vision to reward loyal customers while making lottery services more accessible through technology.

NPA rejects claims of GH¢78.6 million scandal

“Our mission has always been simple, to redefine the lottery experience in Ghana through innovation, accessibility, and integrity,” she said.

She noted that the company has positioned itself as a trusted lottery operator by offering secure and transparent services through its USSD platform (*946#) and online channels.

“The ‘Play, Win, Drive’ campaign has been designed to reward consistency, excitement, and trust. The more you play, the better your chances of driving home a brand-new 2026 Toyota Hilux,” she noted.

Bibi Bright further stated that, beyond rewarding players, Game Park has made significant contributions to Ghana’s economy through tax payments, job creation, and investments in the country’s media and creative industries.

According to her, the company has rewarded more than 360,754 winners and paid out over GH¢129 million in prizes since it began operations.

“When we speak of winning with Game Park, it is not only our players who win. Our investments create jobs, generate tax revenue, and contribute to Ghana’s economic growth,” she stated.

“To date, we have rewarded more than 360,754 winners and paid over GH¢129 million in prizes. These are not just figures; they represent lives touched and communities strengthened,” she added.

She also disclosed that the company plans to expand its corporate social responsibility initiatives by working closely with regulators and other stakeholders to support communities across the country.

Bibi Bright assured customers that Game Park would continue to uphold responsible gaming practices while investing in technology and innovation to improve customer experience.

“Game Park is here to stay. We will continue investing in technology, responsible gaming, and community development while raising the standard for Ghana’s lottery industry,” she affirmed.

Game Park Lottery operates Pick 1 and Pick 4 games, with draws held five times daily through its USSD platform (*946#) and online services.

ANAS/MA

Game Park's lottery promotion set to boost revenue, create jobs - Bibi Bright