From An Actor to An MP: John Dumelo shares strategy on how he won the 2024 election

Member of Parliament-elect for Ayawaso West Wuogon constituency, John Setor Dumelo, has disclosed strategies he adopted to win the just-ended 2024 general election.

In a discussion on United Showbiz on December 21, 2024, John Dumelo noted that he rectified his mistake from the 2020 election by paying attention to the youth and students from various universities in his constituency.

"In 2020, I lost the election by two thousand votes, and out of that, I lost a thousand eight hundred from Legon. That signalled that Legon Campus was a deciding factor... I think if you monitored my campaign, I was also on Legon campus, so we tried correcting the mistakes that we made in 2020. Also, a chunk of the population was students and youth, and so my concentration was the students. Some of the students also didn't want to vote, so we had to do a lot of convincing," he said.

John Dumelo also added he adopted door-to-door campaigning to win the hearts of voters since he didn't have enough money to fuel his campaign.

"We didn't have money, so we did a lot of door-to-door and engagement. We could enter someone's room and if the person was eating, I would opt to eat with the person. But you know, sometimes I would be genuinely hungry and eat the food. And also, I don't do this because it's politics or campaigning. So that personal engagement was needed," he added.

Watch the full video below:

. @johndumelo shares strategies from his election campaign that led to his victory in the Ayawaso West Wuogon Parliamentary race.#UnitedShowbiz pic.twitter.com/4VAWH68lzR

— UTV Ghana (@utvghana) December 21, 2024