In 2017, the vociferous journalist Bridget Otoo resigned from TV3 and took a hiatus from her profession before her comeback in 2021.
During the break, she moved to an uncompleted building where she stayed without light and water for eight months.
According to her, many business ideas crossed her mind, and, confused about what to settle on, she sought counsel from a colleague who advised her to engage in the cement business.
Speaking with the King of Prime Time, Kwaku Sintim-Misa, also known as KSM, on the KSM Show, she disclosed the challenges she encountered while starting the business, which included not having the money to employ a salesperson, leading to her playing that role for four years.
"Before I went to Metro, I took a break. I left TV3 in 2017, and during that break, I didn't know what to do. I tried a few things, maybe get some Ubers, but I realised the drivers would give you a headache. A very good friend of mine at GIJ, who studied journalism, was also selling cement."
"I told her I had moved to a developing area, living in an uncompleted building with no water and no light, and I said in this area, I think cement will sell. She agreed and taught me how to do it. I was able to get a few bags of cement with the help of a man and his wife, and I started selling. I couldn't afford it, so I sat at the shop myself and sold as a salesgirl because I didn't have 350 cedis to pay a salesgirl," she said.
She told the host that her cement gained traction and burgeoned as a result of time devotion and respect for her customers.
"For three weeks, they didn't buy anything, but I kept sitting, and people came to make inquiries. I would sit on the aboboyaa with the driver and go to the various sites to beg people to buy from us. Eventually, they came, and with the customer service, I lay on the floor for them. We've been doing it for six years, and eventually, when it caught on, it was like magic. We could sell like 2,000 bags a week. I sold the cement from 2017 to 2021," Bridget Otoo told KSM.
Watch the interview below:
ED/NOQ
