Media engagement critical to bridging health information gap - Dr Amesiya

The Greater Accra Regional Director of the Ghana Health Service, Dr Robert Amesiya, has called for stronger collaboration between health authorities and the media to improve public awareness and health outcomes in the region.

Speaking during a media exchange programme organised by Jhpiego in collaboration with the Ministry of Health Ghana and the Ghana Health Service on Tuesday, April 21, 2026, he said gaps in communication continue to limit the impact of ongoing health interventions, despite efforts through community health nurses, home visits and public education campaigns.

“Despite our work through community health nurses, home visits and various public health programmes, many people are still not benefiting fully because the messages are not getting across effectively,” he said.

Dr Amesiya added that the situation is further complicated by the region’s demographic structure.

“The region’s large, diverse and highly urbanised population presents challenges in how people receive and understand health messages, making media engagement critical,” he noted.

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The programme brought together health stakeholders and media practitioners to develop a one-year action plan aimed at strengthening health promotion and communication strategies.

Country Director of Jhpiego, Dr Pearl Nanka-Bruce, said the organisation aligns its interventions with government priorities and works closely with national institutions to improve healthcare delivery.

“We do not operate in isolation. Our work is aligned with government priorities, and we collaborate closely with the Ministry of Health and the Ghana Health Service to design and implement impactful interventions,” she said.

She added that Jhpiego supports the health system through training of healthcare workers, provision of equipment and technical assistance.

According to her, the organization will continue to work closely with its partners and stakeholders to improve outcomes for maternal and newborn care, breast cancer care, pandemic preparedness and global health security.

In closing remarks, she added that as an organization, they work with partners to ensure that where a person lives does not determine whether they live.

MRA/VPO

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