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Kwadwo Afari Yeboah, Management and Marketing Communication Consultant on Monday declared to contest the General Secretary post of the Convention Peoples’ Party (CPP) to make it a force to capture political power.
“I believe political parties are like any other corporate establishments that ought to be managed professionally. Its branches and offices ought to function day-to-day in the business of political advocacy, social research and policy engagement.
“These are supposed to be the cardinal functions of the Party Administration and must emanate from the Office of the General Secretary, which I stand for,” Mr Afari Yeboah told the Ghana News Agency in an interview in Accra.
He comes to the post with several years of providing services for ministries and agencies and worked on various social projects including; child trafficking, child labour, Labour and employment, youth leadership and governance as well as the promotion and advocacy for science education and acculturation.
The CPP General Secretary Aspirant explained that the party must go through professional transformation based on strong teamwork through an efficient corporate management practices.
He said as a General Secretary, “I seek to work with all elected and appointed leaders from constituency to national levels focusing on a four-year strategic framework for the rebuilding and restructuring of the Party”.
Mr Afari Yeboah who is campaigning on the theme: “Rebuilding CPP, Rebuilding Ghana,”explained that being able to provide communication services to some government agencies including; the Forestry and natural resources sector have also strengthened his ability to manage complex issues to a logical conclusion, a skills CPP needed to move to the next stage.
The CPP General Secretary Aspirant who is the Chief Executive Officer of Threshold Africa Logistics Limited and Media Concepts Oriented believed that the CPP must be built on corporate management principles, “I will therefore in consultation with other leaders initiate a six-month operational framework to ensure CPP wins Parliamentary seats in the December polls”.
Mr Afari Yeboah said effective communication within the Party system, setting up of functional Administration from Constituency, Regional and the National Secretariat, inject innovation and information, communication and technological based system to enhance information and data system management is key for a party to operate.
He said effective party organisation hinges also on funding, “as a General Secretary, I will institute effective fundraising and financial Administration for the Party to ensure sustainability and develop strong study groups for policy studies and stakeholder engagement with civil society organisations and other organisations.
On the international platform, Mr Afari Yeboah who served as CPP Administrator for over two and half years under both Ms Samia Nkrumah and Professor Edmond N. Delle’s leadership explains that the part would be enrol into Socialist International and other sister organisations across the world.
He identified a gap in the party’s media engagement, “as a General Secretary I will ensure strong and frequent media engagement and build a reliable relationship with the media fraternity.
Mr Afari Yeboah who is a former CPP Deputy Regional Secretary, Greater Accra Region said the CPP needed to engage the general populace and “our members as cherished consumers and shareholders respectively.
“Our Officers across the country, will have the opportunity of frequent and tailored training to be able to deliver on dispensing and policy objectives of the Party, which in turn will be a major determinant for our political mobilisation and activism”.
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