AirtelTigo announces name change to AT

AirtelTigo, Ghana’s most innovative telecommunication network is pleased to announce that it has changed its brand name, AirtelTigo to AT with effect from today 22nd June 2023. The name is in tandem with our promise, and it is for this reason that we have simplified our name to AT.

In November 2017, Airtel and Tigo merged and became one company – AirtelTigo. Since that merger, the company has traded under the name AirtelTigo offering various telecommunication services from data to mobile money services and other mobile voice services.

The name change will apply to all sub-brands; ATMoney, AT Business, AT Premier and AT Insurance. Our social media and website domain names would change accordingly. The new name, AT will also apply to all future communications, marketing materials, and branding efforts. All trade materials reflecting AirtelTigo will subsequently change to reflect the new brand, AT, whereas the brand colours will remain the same.

Speaking during a round table discussion, Leo Skarlatos, Chief Executive Officer of AirtelTigo stated “AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services. We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.

He assured customers of AT’s commitment to making life simple for its customers.

“We believe that this name change will only serve to strengthen our brand identity and represents our dedication to growth and simplicity. Mr. Skarlatos reiterated.

For more information, please visit the official AT website at www.at.com.gh or our social media handles @theATGhana

So now, call us AT, life is simple.



Below is the speech by the CEO

CEO SPEECH

SPEECH BY LEO SKARLATOS, CHIEF EXECUTIVE OFFICER AT AIRTELTIGO DURING THE AT RENAMING CEREMONY ON 22nd JUNE 2023.

Good morning,

Distinguished media,

Ladies and Gentlemen,

Thank you all for joining us today.

Introduction

I am pleased to be here today to share a new development in our company.

In 2017, Airtel and Tigo merged to become one company which we have all known to be AirtelTigo.

Since that merger, the company has traded under the name AirtelTigo offering various telecommunication services: data, mobile voice services, mobile money services, among others.

Over the past 5 years, AirtelTigo has become one of the most innovative telecommunications companies in the country, providing high-quality solutions through competitive products and services to our customers.

We have been constantly innovating to ensure that our customers have access to the best possible services, and we believe we have been successful in achieving this objective.

It is therefore my pleasure to announce that AirtelTigo is changing its brand name from AirtelTigo to AT, effective 22nd June 2023.

The name change will apply to all sub-brands, and they will now be known as ATMoney, AT Business, AT Premier and AT Insurance.

Reasons for the Rebrand:

AT is a bold and strategic move aimed at reflecting our brand promise of simplicity, making it easier for our customers to identify and engage with us.

As a company living our brand promise, we constantly strive for simplicity, and the name AT perfectly encapsulates this quality and will resonate strongly with our customers.

Key Messaging Points:

The AT rebrand signifies a new phase for our company, one that emphasizes our commitment to providing exceptional telecommunications services.

The name AT embodies our dedication to simplifying life and making communication more accessible to everyone.

We will continue to offer the same innovative products and services that our customers have come know and trust, with an enhanced focus on user experience and customer satisfaction.

The name change will apply to all sub-brands, and they will now be known as ATMoney, AT Business, AT Premier and AT Insurance.

The new name, AT, will be used in all future communications, marketing materials, and branding.

Impact on Customers and Stakeholders:

We therefore reassure our customers and partners that this change is simply a name change and will not impact our management structure, products, or services.

They should expect more innovative products and services, with the added benefits of continuous improvement.

Our valued customers and partners will experience a seamless transition during this re naming process.

We are hopeful that this change will strengthen our relationships with our existing customers, and all other stakeholders.

Conclusion:

The AT rebranding is an exciting milestone in our company's journey. It represents our dedication to growth and simplicity.

We take this opportunity to thank our customers and partners for their continuous support, trust, and confidence in us over the years.

We look forward to embarking on this journey together with you.

Thank you once again for joining us today,

Now, call us AT, Life is Simple.