Promasidor Ghana’s Marketing Manager, Michael Hagan
As part of activities to mark the 2024 World Milk Day, Ghana’s leading dairy brand, Cowbell, along with Twisco Chocolate Drink, provided 100,000 servings of complete breakfast to students drawn from various basic schools within metropolitan, districts, and municipal assemblies nationwide under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”.
Promasidor’s intervention was in line with the United Nations' Sustainable Development Goals, specifically Goal 2: Zero Hunger; Goal 3: Good Health and Well-being; and Goal 4: Quality Education.
World Milk Day was established by the Food and Agriculture Organization to recognize the importance of milk as a global food in 2001 and has since been observed on the 1st of June each year.
Speaking at the school outreach, Promasidor Ghana’s (PGH) Marketing Manager, Michael Hagan, reiterated Promasidor’s commitment to providing quality food products for the past 25 years.
“Twenty-five years ago, Promasidor began production of its flagship brand, Cowbell, to provide nutritious milk products to Ghanaians and address the issue of malnutrition in the country. Treating our young ones to quality breakfast further exhibits our commitment to the wellbeing of Ghanaians, especially children.”
He added that Cowbell as a brand will continue to have the consumer at heart and invest in innovation to provide quality dairy products to meet the nutritional needs of the Ghanaian consumer. “Today, Cowbell offers products that contain protein content as high as 24% as well as other essential minerals and vitamins which aid in the development of the child at an early stage in life.
Numerous heads of schools visited were very vocal in recognizing the impact of Cowbell investing in the development and nutritional needs of students over time.
Since 2020, the brand's footprint on the improvement of nutrition within communities has been exhibited in partnership with the 37 Military Hospital via Nutrition Assessment Programs in some deprived communities supporting with health screening, education around good feeding practices, and provision of products as part of World Milk Day celebrations.
Throughout its Silver Jubilee celebration, Promasidor Ghana reaffirmed its unwavering commitment towards enriching the future of Ghanaians and contributing to the country's continued progress.
