Elimes Outfit announces bold multi-region expansion with new flagship stores across Africa

Elimes Outfit, one of Africa’s most promising luxury menswear brands, has unveiled an ambitious Pan-African expansion strategy that positions the company as a rising force in the continent’s fashion and lifestyle sector.

The brand—founded by entrepreneur and creative director Elijah Badmus—has confirmed plans to establish five flagship stores across Africa before May 2026, strengthening its presence in all major regions of the continent.

The rollout includes a new Southern Africa flagship store in Harare, Zimbabwe, a West African location in Abidjan, Côte d’Ivoire, the reopening of its operation in Gabon for Central Africa, an upcoming East African presence in Tanzania, and a planned Northern Africa expansion in Casablanca, Morocco.



According to the company, these strategic locations were selected to reflect the brand’s Pan-African vision and to accelerate its goal of becoming one of the continent’s most influential luxury fashion institutions.

Speaking on the announcement, CEO Elijah Badmus stated, “Elimes Outfit is entering a new era—one that goes beyond retail presence and into building a true Pan-African luxury fashion ecosystem. We are creating a network that represents the best of African craftsmanship, culture and excellence.”

This expansion comes on the heels of significant growth for the brand across West and Central Africa, where Elimes Outfit has gained recognition for its rapid bespoke service, premium cashmere and Silvershade fabrics, and its signature continental approach to luxury menswear.

The company also addressed the postponement of the highly anticipated Elimes Experience, noting that the decision was a strategic realignment to prioritize long-term value.

“Elimes Experience was not cancelled—it was strategically postponed to allow us redirect resources into continental expansion and infrastructure development. This choice creates deeper impact and positions us for even greater milestones,” the brand explained.



With strong digital engagement, a rising international audience, and a growing presence across multiple African markets, Elimes Outfit is positioning itself for what industry watchers describe as a potential ‘continental breakthrough.’

The expansion plan marks a major step in the brand’s mission to redefine luxury fashion from an African perspective, while strengthening the continent’s representation in global menswear.