Ghanaian fragrance brand, Maison Yusif, empowers BECE graduates with entrepreneurial skills

Maison Yusif Fragrance, a luxury niche fragrance house based in Ghana, has been making waves with its innovative approach to corporate social responsibility. For the past two years, the brand has been dedicating its resources to empower graduates of the Basic Education Certificate Examination (BECE) during the four-month waiting period before they transition to Senior High School.

The initiative involves providing hands-on training in entrepreneurship, marketing, advertising, accounting, and other essential business skills to the students. By engaging with the graduates directly and offering practical knowledge, Maison Yusif Fragrance aims to equip them with the tools they need to succeed in the world of business.

What sets this program apart is its holistic approach. Not only does Maison Yusif Fragrance offer these valuable lessons for free, but it also provides a monthly salary to every participant. This financial support has not only helped the students financially but has also sparked a newfound interest in business and entrepreneurship among them.

Baidawi Shamuwa, the General Manager of Maison Yusif Fragrance, shared his thoughts on the impact of the initiative, stating, "Since we started this program, we have seen a remarkable shift in the mindset of the students. They are now eager to become entrepreneurs, which is incredibly promising for the future generation of business leaders."

The brain behind this inspiring initiative is none other than Yusif Meizongo Jnr, the CEO and founder of Maison Yusif Fragrance, who is a globally acclaimed perfumer. Working alongside Baidawi Shamuwa, the General Manager, they have been instrumental in driving this initiative forward and making a tangible difference in the lives of these young graduates.

The positive effects of the program have not gone unnoticed, as many parents have expressed their gratitude for the opportunities it has opened up for their children. With kids now expressing a strong desire to delve into the world of business at a young age, the impact of Maison Yusif Fragrance's initiative is clear and far-reaching.

As Maison Yusif Fragrance continues to pave the way for a new generation of entrepreneurial-minded individuals, their commitment to giving back to society and nurturing young talent is a testament to their vision and values. Through initiatives like these, they are not only transforming lives but also shaping a brighter future for Ghana's youth.