Jumia becomes the one stop online destination in Africa

Africa Internet Group is today connecting its companies into Jumia’s ecosystem with a new vision, "Expand your horizons". The new Jumia ecosystem will give access to products and services from its 8 leading platforms.

After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the N°1 E-commerce platform in Africa.

“We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience,” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

People can now find on Jumia all their needs ; branded products with Jumia [ fashion and electronics with Jumia (Previously Jumia and Kaymu)], local sellers with Jumia Market (Previously Kaymu), hotel booking with Jumia Travel (previously Jovago), food delivery with Jumia Food (Previously Hellofood), classifieds with Jumia Deals(Previously Vendito), Jumia House (Previously Lamudi) and Jumia Car (Previously Carmudi), and lastly logistics services with Jumia Services (Previously AIGX).

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

About Jumia

Jumia aims at creating a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence all over Africa, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.