One of Ghana’s leading manufacturers of fast moving consumer goods, Unilever Ghana, has introduced a new range of Vaseline Intensive Care lotions and creams that go beyond basic moisturisation to deeply heal dry skin unto the Ghanaian market.
Below is the release from Unilever:
The new range referred to as The Vaseline Intensive Care Range, are body lotions and creams that exceed the hydration promise of other brands by deeply moisturizing to restore dry skin.
While some daily body lotions provide immediate moisturisation and relief to dry, itchy skin, the results are often superficial and may be masking the underlying problem that the skin’s not functioning properly.
This new range of lotions and creams deliver superior moisturisation to provide more substantive and longer-lasting results, keeping skin restored for longer. Each of the powerful formulas have been designed to contain a special blend of humectants to draw water into the skin, and restoring micro-droplets of Vaseline Petroleum Jelly to lock moisture in to combat dry skin.
At the launch event which took place at the Labadi Beach Hotel, Accra, Unilever went on to explain that daily exposure to environmental agents (like wind, lack of humidity, sun, etc.) can cause the skin’s natural moisture barrier to break down, allowing water to escape the skin. It is this malfunction of the skin’s natural moisture barrier that causes dry skin.
Vaseline Intensive Care lotions deeply moisturises skin, creating the ideal state in which the body’s own protective barrier can recover and restore itself.
“There are no quick fixes when it comes to skin health,” says Clarence Nartey, Brand Building Director, Unilever Ghana. “We know that dry skin can be itchy and uncomfortable, and while some daily lotions can temporarily relieve these symptoms, they are essentially masking the real issue – that the skin is not working properly.
That is why we created the new Vaseline Intensive Care range that leverages the dry skin restoring power of Vaseline Jelly to provide a longer-lasting more substantive solution.”
Combining humectants and powerful micro-droplets of Vaseline Jelly, the Vaseline Intensive Care line delivers on a range of daily moisturisation needs. The Vaseline brand leveraged its 140+-year skincare heritage to understand that truly healthy skin starts with deep restoring moisture, and deep restoring moisture starts with Vaseline Jelly. Discovered in 1870, Vaseline Jelly is the original wonder jelly, and still nothing locks in moisture better to keep skin restored, soft and smooth.
Similar to the original Vaseline Jelly, the dry skin restoring micro-droplets in the new lotions are triple purified to be pure and safe. They work by penetrating the skin and reforming deep within the stratum corneum as an effective barrier that helps seal in moisture.
By locking in moisture pulled in by the formula’s humectants, Vaseline Intensive Care lotions create the ideal conditions known to help with desquamation and the acceleration of the skin’s own natural barrier recovery. The new Vaseline Intensive Care Range comes in three variants (each in lotions and creams format), all clinically proven to deeply moisturise or relieve very dry skin with the first application: Vaseline Intensive Care Dry Skin Repair – Clinically proven to restore dry skin for longer. An ideal lotion for dry skin healing.
Vaseline Intensive Care Aloe Soothe – Helps calm dry skin, and keeps skin restored for longer. Contains Aloe, an effective skin conditioning agent known to help soothe and hydrate skin. Best for oily skin.
Vaseline Intensive Care Cocoa Glow - Helps leave skin glowing. Contains cocoa butter, an effective emollient known to help hydrate the skin and lock in moisture to keep skin soft and smooth. Ideal for women wanting a rich sensory/fragranced lotion with normal skin.
All of the new Vaseline Intensive Care lotions and creams are available in a range of sizes to suit your needs and are available from (10/11/2014) at your favorite stores and supermarkets nationwide. The lotions come in both 400ml and 200ml pack sizes for each variant with the creams coming in a 350ml pack size per variant. For more information, visit www.vaseline.com
Vaseline® products are manufactured by Unilever, one of the world’s largest consumer products companies. Discovered in 1870 by Robert Chesebrough, Vaseline® Jelly was the original wonder jelly, starting the brand’s 140-year heritage as one of the most trusted skin care brands.
Vaseline delivers products that meet the specific moisture restoring needs of consumers. Vaseline Jelly and Intensive Care products are available at drug, beauty and mass retailers nationwide. For more information, visit www.facebook.com/VaselineGhana
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In Ghana our portfolio includes brand icons such as: Rexona, Geisha, Lifebuoy, Pepsodent, Close Up, Royco, Lipton, Blueband, Omo, Sunlight Powder, Sunlight Bar and Vaseline.
All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact.
We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
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