Telecel reaffirms strategic partnership in New Year courtesy call on Asantehene

The senior management team of Telecel Ghana has paid a New Year’s courtesy call on the Asantehene, Otumfuo Osei Tutu II at the Manhyia Palace, to extend new year’s greetings and reaffirm the company’s longstanding strategic partnership with traditional leadership.

The visit, a long-held tradition, provided an opportunity for the telco’s leadership to seek his counsel and support as Telecel Ghana advances its business and social impact priorities in 2026.

The delegation, led by CEO, Ing. Patricia Obo-Nai reiterated the company’s commitment to continued investment and partnership in the country. She said the Ashanti Region remained a strategic market for the telecommunications company, citing its role in customer growth, network expansion and enterprise connectivity.

“Ashanti is one of the central regions to our business. We will therefore continue to invest in expanding network capacity and improving service quality, while also focusing on building partnerships that support local economic growth and translating connectivity into real economic opportunity for people,” said Ing. Obo-Nai.

She added that Telecel Ghana would continue to align its commercial investments with community development initiatives across the country.

The Asantehene welcomed the delegation and commended the company for sustaining its engagement with the palace and the region over the years. He also urged Telecel Ghana to continue its growth path and positive social investments.

One of the company’s flagship partnerships in the region is the annual Asantehene Golf Tournament, which will hold its 68th edition later this year. Telecel Ghana, the headline sponsor for eight consecutive years, confirmed its continued support for the tournament, which attracts amateur and professional golfers nationwide and contributes to sports tourism in Kumasi.

Beyond sponsorships, Telecel Ghana’s regional engagement includes targeted customer rewards, promotions, support for local enterprises and community health and development initiatives, coordinated annually through its ‘Ashanti Month’ initiative.

The visit underscored the company’s strategy of combining network investment with cultural engagement and community partnerships as it pursues purposeful growth across the country.