Dr Abdallah Farhat is the Founder and Chief Executive Officer of Swiss Group Ltd
Dr. Abdallah Farhat, Founder and Chief Executive Officer of Swiss Group Ltd and owner of JETOUR Ghana and SOUEAST Ghana, has reaffirmed the company's commitment to strengthening Ghana's automotive industry following the successful conclusion of the JETOUR × SOUEAST Auto Expo 2026, which also witnessed the official launch of the highly anticipated JETOUR G700 and F700.
The three-day automotive exhibition, held from October 30 to November 1, 2026, at GHUD Park, Accra Mall, brought together automobile enthusiasts, prospective
buyers, financial institutions, industry representatives and members of the public for an exciting showcase of automotive innovation, modern technology and luxury.
Organised by Swiss Group Ltd, the official distributor of JETOUR and SOUEAST in
Ghana, the event provided visitors with an opportunity to explore the brands'
growing vehicle lineups, experience selected models through test drives and
engage directly with automotive professionals and participating financial
institutions.
A Major Milestone for JETOUR and SOUEAST in Ghana
The JETOUR × SOUEAST Auto Expo 2026 marked another significant milestone in
Swiss Group Ltd's efforts to expand the presence of both automotive brands in
Ghana.
Under the leadership of Dr. Abdallah Farhat, the company continues to focus on
establishing a strong and sustainable automotive business built on customer
satisfaction, product quality, reliable after-sales service and long-term customer relationships.
The exhibition went beyond displaying vehicles, highlighting the importance of
providing customers with a complete vehicle ownership experience.
Through the event, Swiss Group Ltd demonstrated its commitment to ensuring that
customers have access not only to modern and reliable vehicles but also to
genuine spare parts, specialised technical support and professional after-sales
services.
Dr. Abdallah Farhat Officially Launches JETOUR G700 and F700 on November 1
One of the major highlights of the JETOUR × SOUEAST Auto Expo 2026 took place on
November 1, 2026, when Dr. Abdallah Farhat officially launched the highly
anticipated JETOUR G700 and JETOUR F700 in Ghana.
The official unveiling marked a significant milestone for JETOUR Ghana, introducing two exciting additions to the brand's expanding vehicle lineup and reinforcing Swiss Group Ltd's commitment to bringing innovative and premium automotive solutions to the Ghanaian market.
The JETOUR G700 attracted particular attention with its bold exterior design,
luxurious interior, advanced technology and impressive off-road capabilities.
Positioned within the premium luxury SUV segment, the G700 combines
sophistication, comfort and powerful performance, offering a new level of driving experience for customers seeking both luxury and adventure.
Alongside the G700, the JETOUR F700 was also officially introduced, showcasing
the brand's continued innovation and commitment to offering vehicles that
combine modern design, functionality, durability and comfort.
The launch provided visitors with an opportunity to see both models up close,
explore their distinctive features and learn more about the latest developments
within the JETOUR brand.
The official launch of the G700 and F700 served as a fitting highlight to the final day of the three-day exhibition, further strengthening Swiss Group Ltd's position as the official distributor of JETOUR in Ghana and demonstrating its ambition to expand the country's premium automotive market.
An Interactive Experience for Visitors
Throughout the three-day exhibition, visitors were able to interact with the JETOUR and SOUEAST vehicle lineups, explore their features and receive firsthand
information from the company's sales and technical representatives.
Test-drive opportunities allowed prospective customers to experience selected
vehicles beyond the showroom, providing a better understanding of their comfort,
handling, performance and driving technology.
The exhibition also provided an opportunity for customers to learn about vehicle
specifications, maintenance requirements, warranty coverage and the benefits of
purchasing through an official distributor.
With a diverse lineup of SUVs and other vehicle models on display, the expo
showcased options suited to families, business professionals, corporate
organisations and individuals seeking modern automotive solutions.
Financial Institutions Support Vehicle Ownership Opportunities
Another important feature of the exhibition was the participation of financial
institutions, providing prospective buyers with opportunities to explore vehicle
financing options.
Participating banking partners included Absa Bank, Agricultural Development Bank
(ADB), Bank of Africa (BOA), Fidelity Bank, First Atlantic Bank, GCB Bank, Societe Generale Ghana (SG), Stanbic Bank, United Bank for Africa (UBA), and Zenith Bank, alongside insurance partner GLICO General Insurance.
Their involvement reflected the importance of collaboration between automotive
distributors and financial institutions in helping make vehicle ownership more
accessible to customers.
Visitors were able to engage directly with participating representatives, seek
information on financing requirements and explore available financial solutions.
Building Customer Confidence Through After-Sales Support. Beyond the excitement of new vehicle launches and test drives, Swiss Group Ltd used the exhibition to reinforce the importance of purchasing vehicles from
authorised distributors.
As the official distributor of JETOUR and SOUEAST in Ghana, Swiss Group Ltd
continues to emphasise the value of genuine spare parts, qualified mechanics,
professional maintenance services and reliable after-sales assistance.
The company also encouraged customers to exercise caution when purchasing
vehicles from unauthorised sellers, noting that vehicle specifications, market
configurations and eligibility for local warranty and after-sales support may differ depending on the source of purchase.
For Swiss Group Ltd, customer satisfaction extends beyond the initial purchase,
with long-term service support remaining a central part of its business strategy.
Strengthening the Future of Ghana's Automotive Market
The successful conclusion of the JETOUR × SOUEAST Auto Expo 2026 reflects Swiss
Group Ltd's continued investment in brand development, customer engagement
and the expansion of automotive opportunities in Ghana.
The company aims to further strengthen its market presence through improved
customer experiences, increased corporate partnerships, wider regional
engagement and the continued introduction of innovative vehicle models.
Swiss Group Ltd also intends to expand its operational reach as part of its long-term strategy to make JETOUR and SOUEAST vehicles and services more
accessible to customers across Ghana.
The exhibition served as an important platform for strengthening relationships with existing customers, engaging prospective buyers and building awareness of the brands' growing presence in the country.
A Successful Conclusion and a Promising Future
As the curtains closed on November 1, 2026, the JETOUR × SOUEAST Auto Expo left
visitors with a closer look at the innovation, comfort, technology and possibilities offered by both automotive brands.
Swiss Group Ltd expressed its appreciation to participating financial institutions, business partners, customers, visitors, media representatives and everyone who contributed to the event.
With the successful completion of the exhibition and the official introduction of the JETOUR G700 and F700, the company looks forward to building on the momentum and continuing its mission of delivering quality vehicles, dependable after-sales support and an improved automotive ownership experience in Ghana.
The JETOUR × SOUEAST Auto Expo 2026 may have concluded, but for Swiss Group
Ltd, the journey towards shaping the future of automotive mobility in Ghana
continues.
About Swiss Group Ltd
Swiss Group Ltd is the official distributor of JETOUR and SOUEAST vehicles in
Ghana, offering a range of modern SUVs, genuine spare parts and professional
after-sales services.
Showroom Location: Spintex, Accra, Ghana
Contact: 050 088 8880 | 050 060 6666
Website: www.swissghana.com
Social Media: @swissgroupauto | @jetourgh
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