It’s bad to conclude that the media favoured NPP – MFWA tells EU

The Media Foundation for West Africa (MFWA) has questioned the final report of the European Union’s Election Observer Mission (EU EOM) on Ghana’s 2020 election which concluded among other things that the media in Ghana failed to be balanced in their reportage ahead of the polls.

Speaking to Accra-based Citi FM, Sulemana Braimah, the Executive Director of MFWA stated the media cannot take the blame of biased reportage when political parties in opposition are more often than not unable to outdo incumbent governments during electioneering campaigns.

He said it has been a phenomenon that in every election season the governing party tries to do things that will attract media coverage and therefore it cannot be interpreted to mean that media houses deliberately favour parties in power.

Braimah explained, “The analysis suggested that there was some imbalance in how the media covered the political parties, especially favouring the ruling government. It’s been a phenomenon since the 1992 elections and every election. That’s the pattern. It is a very complex thing because every party in government will organize a number of programs, sod-cuttings, commissioning of projects in election years. In such events, there are election messages so if you look at it, you will be tempted to code it as coverage in favour of the ruling party.”

“The other complex thing is that media organizations cannot make news for the political parties. They may want to be fair to all the political parties in the election year but if the opposition parties are unable to match up the number of activities that the ruling party organizes, this is the natural thing we will see, and it will stay forever,” he argues.

Sulemana Braimah further indicated that the real situation on the ground actually makes it difficult to have any research report coming up with a fair outcome.

“So we have to look at the nuances in the analysis. I think that this is a bad conclusion. Analysts often count the number of times a political party has been featured in the media and say one has been favoured. We need to go beyond that and look at whether the events are covered the same way with the same prominence and tone.

“For instance, if the NPP organizes a press conference, and it is covered and the NDC decided to react and the media says no, that will not be covered, then that certainly will be an act that constitutes bias. But if the media houses open up their doors and cover the NPP, and the NDC is unable to match up with the number of newsworthy events that the ruling government organizes, the media houses cannot organize events for the opposition party to equate,” he added.

The EU EOM stated in its final report that the state broadcaster, GTV, favoured the governing New Patriotic Party (NPP) in its election reportage.

It said 26.2 per cent of airtime on election-related news programmes focused on activities of the NPP while 15.8 per cent was allocated to the opposition National Democratic Congress (NDC).

On coverage given to the presidential candidates of the two parties, the report noted that the NPP’s Nana Akufo-Addo, who was the incumbent President, was given a lot more attention, compared to his main challenger, John Mahama, while indicating that the coverage was generally neutral.

The report added, after monitoring 13 media outlets with nationwide reach; GTV, Uniiq FM, Daily Graphic, Ghanaian Times, Adom TV, UTV, TV3, Joy FM, Peace FM, Citi FM, The Chronicle and Daily Guide, the observer mission noted that opportunity was offered for minor political parties to participate in programmes, although the NDC and NPP dominated coverage.