'Should it take the President to motivate people to clean?' - Vida Adutwumwaa asks

Media personality and public relations practitioner Vida Adutwumwaa has questioned the sustainability of President John Dramani Mahama's two-day national cleanup exercise, arguing that a one-off presidential directive is not enough to fix Accra's persistent sanitation crisis.

In a post on social media following the national cleanup exercise held on July 10 and 11, 2026, Adutwumwaa challenged Ghanaians and city authorities to think beyond the presidential cleanup and address the structural problems that make Accra dirty in the first place.

"Is that the end of it? Should it take the President to motivate people to clean their surroundings? After the two days, what next?

"Up till now, there are places where the gutters have been desilted and the trash is still at the side of the gutters. They haven't been packed up and they are falling back into the gutters. You can go to Korle Bu and Beach Road," she said.

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As an alternative approach, Adutwumwaa proposed a structured 'National Trash for Cash' campaign that would pay citizens for collecting and depositing plastics and other waste, arguing that financial incentives would be far more effective than sporadic presidential directives.

"Prior to this, assemblies should have come together to give us a timetable. 'This time we are cleaning up this place, this is where you should bring the collected trash. You will get maybe 10 cedis per sack of collected plastics.

 "Tell me, if we do this, Accra will not be clean?" she quizzed.

See the post below:

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